I say eleven, because Ben Minson came up with this excellent list of seven plus four more on his blog, Gryphon Mountain. His list gives reasons why a company should hire a technical writer. Check it out if you need to justify your existence or if nobody has fought through the cobwebs to your […]

It’s been almost a month since the launch of Canada’s National Do Not Call List. If you signed up on September 30th, your right to slam a deviant telemarketer will kick in this October 30th. Sweet. When will companies learn that people telemarketing is the second most hated form of privacy invasion on this […]

In this rocky economic climate, marketing yourself has never been more crucial if you want to survive the inevitable cutbacks. When it comes to technical writing, it’s a useful exercise to understand and appreciate what companies look for in a writer.
Lyndsey Amott, in an article on her website, stresses that industry knowledge should not […]

If you’re Homo Sapien then you’ve probably heard that song by Yael Naïm. Name not ringing any bells? You know, it’s the one that goes something like this: “La-la-la-la la-la-la-la-la…” Still not getting it? Okay, it’s the song from the MacBook Air commercial. Yes, you know the one (and if you still have no […]

Over at Wired’s video gallery you can watch some amusing tech vintage commercials. While I find the ones for the old Mac, the Vic-20, and the Commodore chuckle worthy, my vote for the funniest - and the most creative - goes to the 1980s ad for the Atari 5200’s Pole Position. Back in those days, […]