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Entries Tagged as 'marketing'

Free eBooks for Valentines

February 3rd, 2009 · 1 Comment

I wish I had more time to blog this month, but alas, you can look forward to a paucity of blog posts. Even my tweets are running dry. So, in the meantime, what better way to get your reading fix than to indulge in some licentious drivel. To celebrate 60 years of “pure reading […]

Tags: marketing · inspiration · reading

Eleven ways to sell technical writing

October 29th, 2008 · No Comments

I say eleven, because Ben Minson came up with this excellent list of seven plus four more on his blog, Gryphon Mountain. His list gives reasons why a company should hire a technical writer. Check it out if you need to justify your existence or if nobody has fought through the cobwebs to your […]

Tags: marketing · documentation · technical writing

Telemarketer’s bane

October 26th, 2008 · No Comments

It’s been almost a month since the launch of Canada’s National Do Not Call List. If you signed up on September 30th, your right to slam a deviant telemarketer will kick in this October 30th. Sweet. When will companies learn that people telemarketing is the second most hated form of privacy invasion on this […]

Tags: marketing · resources · politics

Would you hire you?

October 3rd, 2008 · No Comments

In this rocky economic climate, marketing yourself has never been more crucial if you want to survive the inevitable cutbacks. When it comes to technical writing, it’s a useful exercise to understand and appreciate what companies look for in a writer.
Lyndsey Amott, in an article on her website, stresses that industry knowledge should not […]

Tags: marketing · technical writing · working · productivity · employment

Musical cross-pollination with the tech industry

May 13th, 2008 · No Comments

If you’re Homo Sapien then you’ve probably heard that song by Yael Naïm. Name not ringing any bells? You know, it’s the one that goes something like this: “La-la-la-la la-la-la-la-la…” Still not getting it? Okay, it’s the song from the MacBook Air commercial. Yes, you know the one (and if you still have no […]

Tags: marketing · technology · web 2.0 · music