Handsome is as handsome does

Thu Nov 16, 2006

I’ve just finished a 20 page research project that scientifically tests the proverb “handsome is as handsome does”. I did this by administering a fictional survey to 3421 fictional women online. I showed the control group some profiles of accomplished men and asked them to rate the profiles. I then showed the experimental group the same profiles, this time with ugly headshots attached. The men’s ratings fell. Here is an example of the Likert scale I used:


Check out this website to see a cool face morphing video showing a hyper-masculine man turning into a full blown woman. Awesome.

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