Dry and dorky

Sat Jan 14, 2012

I came upon this recently - perhaps you’ve seen it in your neighbourhood? Nah, didn’t think so. This atrocious umbrella is a fantastic example of great engineering, but poor design. Terrible, insufferable design.

The Nubrella has a spec sheet that would make a meteorologist drool: aerodynamic, ergonomic, hands-free, and will never invert in a hurricane-force gale. But the trade-off is that you are transformed into a giant bobble head.

Nubrella, you can shower me with pictures of fashionable models sporting this monstrosity all you want but that will never impute a sense of style to your product. You can now join Vibram Five Fingers and full-body mosquito nets in the pantheon of most embarrassing trends of the 21st century.

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